Public relations and administration are the fields of study that focus on managing and communicating information and messages to the public. Public relations professionals develop and implement communication strategies to promote a positive image of an organization or individual, while public administration professionals manage and oversee government and non-profit organizations.
Public relations professionals use a variety of techniques and tools to communicate with the public, including media relations, social media, and events. They also work to manage crisis situations and address negative publicity.
Public administration professionals use a range of skills and knowledge to manage and oversee government and non-profit organizations. They may be involved in policy development, budget management, personnel management, and program evaluation.
